The leading manufacturer of branded non-butter health spreads in France and Italy.
St. Hubert has a wide product range including Omega 3, no salt and organic options. Montagu acquired the business, founded in 1904, in 2012 from Dairy Crest plc.
New product lines launched
Market share in health spread segment for Omega 3 product
French spread brand
Montagu supported the St. Hubert management team invest in growth through new product innovation. A number of new product lines were developed including plant-based yoghurts and drinks. St. Hubert was also the first brand to launch a premium range of palm-oil free spreads.
This strategy increased St. Hubert’s market share and cemented its position as a pioneer, which made it attractive to a number of trade buyers at exit.
In January 2018, St. Hubert was sold to a consortium of trade buyers. The consortium was led by Fosun International (Chinese conglomerate and investment company) and Beijing Sanyuan Foods (Chinese manufacturer and distributor of dairy products).