The French leading manufacturer of healthy spreads
The leading manufacturer of branded non-butter health spreads in France and Italy.
St. Hubert has a wide product range including Omega 3, no salt and organic options. Montagu acquired the business, founded in 1904, in 2012 from Dairy Crest plc.
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New product lines launched
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Market share in health spread segment for Omega 3 product
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French spread brand
A Montagu business
- Strong market position – no. 2 in the French spread market and no. 1 in the attractive health spreads segment
- Iconic brand with a loyal customer base – 87% brand recognition in France and 91% in Italy (Valle brand)
Investing in innovation
Montagu supported the St. Hubert management team invest in growth through new product innovation. A number of new product lines were developed including plant-based yoghurts and drinks. St. Hubert was also the first brand to launch a premium range of palm-oil free spreads.
This strategy increased St. Hubert’s market share and cemented its position as a pioneer, which made it attractive to a number of trade buyers at exit.
In January 2018, St. Hubert was sold to a consortium of trade buyers. The consortium was led by Fosun International (Chinese conglomerate and investment company) and Beijing Sanyuan Foods (Chinese manufacturer and distributor of dairy products).