The leading manufacturer of branded non-butter health spreads in France and Italy.

St. Hubert has a wide product range including Omega 3, no salt and organic options.  Montagu acquired the business, founded in 1904, in 2012 from Dairy Crest plc.

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New product lines launched

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Market share in health spread segment for Omega 3 product

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French spread brand

A Montagu business

  • Strong market position – no. 2 in the French spread market and no. 1 in the attractive health spreads segment
  • Iconic brand with a loyal customer base – 87% brand recognition in France and 91% in Italy (Valle brand)

Investing in innovation

Montagu supported the St. Hubert management team invest in growth through new product innovation.  A number of new product lines were developed including plant-based yoghurts and drinks.  St. Hubert was also the first brand to launch a premium range of palm-oil free spreads.

This strategy increased St. Hubert’s market share and cemented its position as a pioneer, which made it attractive to a number of trade buyers at exit.

In January 2018, St. Hubert was sold to a consortium of trade buyers.  The consortium was led by Fosun International (Chinese conglomerate and investment company) and Beijing Sanyuan Foods (Chinese manufacturer and distributor of dairy products).

Deal details


Year of entry

2012


Year of exit

2018


Country

France


Status

Realised


Industry Sector

Consumer

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